Yes on 129: Make it Simple, Arizona
Driving a ballot reform measure to success
Proposition 129: Make it Simple, Arizona was a ballot measure in 2022 that aimed to ensure all future ballot measures in Arizona would consist of a single subject. Pac/West Strategies was retained by the Yes on 129 coalition to conduct public opinion polling, and subsequently build a marketing campaign to grow support for the proposition.
Multi-subject ballot measures can be used by lawmakers to bait voters into voting for policies which may be unpopular by packaging them into measures containing more favorable policies. A strong coalition led by Arizona Farm Bureau, Arizona Pork Council, the Arizona Chamber of Commerce, and National Pork Producers Council, came together to run the yes campaign—Make it Simple, Arizona—to support Proposition 129.
