Challenge
Bayswater Exploration & Production (Bayswater) is a small, privately held oil and natural gas company operating in Colorado and Texas that goes the extra mile to be a responsible operator. In today’s rapidly changing operational landscape, Bayswater needed a public affairs partner to help them highlight Bayswater’s sustainability leadership, engage meaningfully with external stakeholders, and navigate complex policy environments.
Strategy
Pac/West Strategies serves as a full-spectrum strategic public affairs partner, delivering government affairs, communications, stakeholder engagement and community outreach support for Bayswater.
- Design, launch, and maintenance of a comprehensive company website.
- Development and rollout of Bayswater’s annual Sustainability Report to communicate the company’s ESG performance and corporate responsibility each year since 2020.
- Management of an annual community outreach program to support communities near Bayswater’s operational footprint.
- Launch of an internal employee donation match program to amplify Bayswater’s philanthropic reach.
- Ongoing media relations and crisis communications support, securing positive earned media, staffing Bayswater personnel during interviews, and managing external messaging in the event of an incident.
- Government affairs support that has helped Bayswater through policy shifts with outreach to elected officials, regulatory support, and policy analysis.
RESULT
Over nearly a decade of partnership, Pac/West Strategies has elevated Bayswater’s public profile amongst key target audiences across Colorado and Texas. Bayswater is recognized not just as a small, privately held producer of domestic energy, but as an industry leader in responsible oil and natural gas operations. Our integrated services have helped to position Bayswater as a leading voice in responsible energy production in Colorado and Texas.
